Theo Eyewear
When young Patrick Hoet took over the Hoet Brugge optic business of his mother, he decided to profile the shop as a specialized business. While he was searching for the right assortment, he discovered quite some holes in the eyewear market. He decided to start designing his own range of eyeglasses and to expand the collection in his own shop. An accidental meeting with a colleague optician, Wim Somers, did the rest. He too had plans of setting up his own brand.
In 1989, the brand Theo became a fact. The non-conventional and colourful eyewear became increasingly popular among a wider public and the niche brand Theo, an anagram of the name Hoet, grew bigger and better known.
The original collection was expanded over the years with sub-lines, such as Eye-witness, the non-conventional, asymmetric eyewear line. The various sunglasses collections are characterised by elegancy and style.
