Eyewear design by hoet since 1889

Hoet design

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Sight and insight
Limitations stimulate creativity

The Hoet Design Studio accepts freelance design assignments from companies that want to include an exclusive line of eyewear to enhance their brand or identity. Private individuals can also have their eyewear designed for them personally.

You never make a first impression twice.

Hoet is driven by passion for innovation, new techniques and materials. The company creates unique eyewear designs that never fail to amaze and in which aesthetics, innovation and wear comfort are perfectly balanced.

Participation in international fairs

International Fair for Optics & Design
GHM Gesellschaft für Handwerksmessen mbH
Willy-Brandt-Allee 1 
81829 München

Hall C2  Booth 624

12 - 13 - 14 of January 2018
Milan Eyewear Show
Fieramilano, Rho, Italy

Pavilion  – Booth 

24 - 25 - 26 of February 2018
International Vision Expo East
Javits Center
655 w 34th Street
New York, NY 10001

Booth G277

16 - 17 - 18 of March 2018



Yuniku is an eyewear collection designed by Hoet for HOYA.
The Yuniku eyewear collection is the result of an encounter between lenses and eyeglasses.
It is not only an optics collection, but also a tailored concept focused on taste, visual impairment and anatomical sizes of every wearer of eyeglasses. 
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Seiko Xchanger

This sports eyewear collection was designed to enhance the image and activities of Seiko. A perfect view, a perfect fit and perfect look – all that and more is what characterises the SEIKO Xchanger. The modular frame is produced with 3D printing and can be adapted to every personal style and type of sport.
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Theo Eyewear

The non-conventional, colourful glasses of Theo Eyewear stand out by their distinctly playful design and materials. They are produced using new and advanced techniques and they offer superb comfort due to the perfect balance between the sturdiness and flexibility of the frame.
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